DCBULLINGTON: Yes, agreed that nitrogen fill is not worth paying for a "20%" increase of nitrogen when the benefits are negligible. As far as the 35 psi cold temp setting you see on the drivers door pillar, that is the minimum tire pressure required for the vehicle to perform to its capabilities. I remember seeing that in the owners manual somewhere, I just cannot find the page at this time to reference for you. I typically keep mine around 38-40. As a note: The pressures change with temperature change, 1 psi for every 10 degrees. This can be due to ambient temperature change or due to driving. The friction between the tires and the road increases the tire temperature, therefore the pressure as well, so if checking a low tire after driving for a bit, pressure should be a few psi higher (like 3-4) than what ever cold pressure you set them to. Typically, most TPMS systems turn the light on around a 5-6 psi drop (there were also some older systems on some cars that would turn the light on if the tire was over inflated, imagine how angry those owners got trying to fill their tires just to get the light to turn off!!, Hahaha).